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This paper proposes an approach to identify categorical influencers (i.e. influencers is the person who is active in the targeted categories) in social media channels. Categorical influencers are important for media marketing but to automatically detect them remains a challenge.

We deployed the emerging deep learning approaches. Precisely, we used word embedding to encode semantic information of words occurring in the common microtext of social media and used variational autoencoder (VAE) to approximate the topic modeling process, through which the active categories of influencers are automatically detected. We developed a system known as Categorical Influencer Detection (CID) to realize those ideas.

The approach of using VAE to simulate the Latent Dirichlet Allocation (LDA) process can effectively handle the task of topic modeling on the vast dataset of microtext on social media channels.

This work has two major contributions. The first one is the detection of topics on microtexts using deep learning approach. The second is the identification of categorical influencers in social media.

This work can help brands to do digital marketing on social media effectively by approaching appropriate influencers. A real case study is given to illustrate it.

In this paper, we discuss an approach to automatically identify the active categories of influencers by performing topic detection from the microtext related to the influencers in social media channels. To do so, we use deep learning to approximate the topic modeling process of the conventional approaches (such as LDA).

Service-oriented architecture is an emerging software architecture, in which web service (WS) plays a crucial role. In this architecture, the task of WS composition and verification is required when handling complex requirement of services from users. When the number of WS becomes very huge in practice, the complexity of the composition and verification is also correspondingly high. In this paper, the authors aim to propose a logic-based clustering approach to solve this problem by separating the original repository of WS into clusters. Moreover, they also propose a so-called quality-controlled clustering approach to ensure the quality of generated clusters in a reasonable execution time.

The approach represents WSs as logical formulas on which the authors conduct the clustering task. They also combine two most popular clustering approaches of hierarchical agglomerative clustering (HAC) and k-means to ensure the quality of generated clusters.

This logic-based clustering approach really helps to increase the performance of the WS composition and verification significantly. Furthermore, the logic-based approach helps us to maintain the soundness and completeness of the composition solution. Eventually, the quality-controlled strategy can ensure the quality of generated clusters in low complexity time.

The work discussed in this paper is just implemented as a research tool known as WSCOVER. More work is needed to make it a practical and usable system for real life applications.

In this paper, the authors propose a logic-based paradigm to represent and cluster WSs. Moreover, they also propose an approach of quality-controlled clustering which combines and takes advantages of two most popular clustering approaches of HAC and k-means.